Provided for review
Long hair, short hair, straight hair, curly hair – no matter what you have, it’s important to chose the proper shampoo. But what about no shampoo at all?! Michael Gordon, the industry genius behind New Wash by Hairstory, wants you to do just that – quit shampoo. Most shampoos are 80% water and contain Sodium Lauryl Sulfate (SLS), a detergent and known irritant. SLS is extremely affective at its job, which is removing oils and dirt, but that can leave your skin stripped and dried out. Just about any mainstream product you use that creates suds or lather most likely contains SLS (even my favorite LUSH shampoo bar, Soak & Float, lists SLS as the #1 ingredient). New Wash is a cleanser that contains aloe and essential oils to clean hair, while maintaining the natural oils of your scalp and hair. It shouldn’t be a radical idea, but it is!
I have been using New Wash from Hairstory for about a month now, and I’m thrilled with my hair! But when I sat down to write this review and read over the Hairstory media kit that was sent to me by their PR team, I was blown away. I love the product and have decided that I will most likely continue to use it when this bottle runs out, but after learning the origins of the company, I am even more in love with it. Michael Gordon has been a fixture in the beauty industry for years. After selling his haircare and salon brand, Bumble and bumble to Estee Lauder in 2006, he began reflecting on his impact and realized that the hair industry played a part in the destruction of our planet and climate change. The chemicals and production techniques used are generally not eco-friendly (or often, hair-friendly!) so he decided to take matters into his own hands and create a simple line of products that were better for consumers and for the planet. A+!
So how does this not-a-shampoo work?! New Wash is formulated with naturally-occurring fatty alcohols from plants like sunflower, jojoba, aloe, and peppermint, which act as gentle, biodegradable cleansing agents (instead of SLS). The product is creamy like a lotion, and once you start massaging it into your scalp, you’ll understand – it doesn’t lather at all but your scalp immediately feels happier. Soothed. Like all great things, it takes a while – leave it on for several minutes while you enjoy the essential oil fragrance and let it do its job. Rinse extremely well and do not condition. You don’t need to!
Since New Wash does not strip the scalp and hair of its natural oils, the scalp is not forced to produce excess oils to compensate. You’ll find that over time, your hair gets less oily less quickly, so you’ll need to wash it less often (and you’ll use less water in the shower! Yay!). However, if you use a lot of product or exercise often and need to wash your hair daily, you can do that too. Due to New Wash’s gentle formula, you can’t over-use it. It also helps preserve color, detangles, and fights frizz.
I have a dry, flaky, generally angry scalp and super short, soft hair. After using New Wash for a month, I can safely say that it does just as good of a job, if not better, than my shampoo bar that was targeted at flaky scalps. My hair feels healthy and has killer volume, which is awesome with my short pixie cut. My scalp had to transition onto this product (which is usually true any time you switch shampoos), so I did notice some dry patches around my hairline when I first started using New Wash, but after a few days they cleared up and my scalp has been clear and feeling great since then. I love that there is no need to condition and that daily washing is optimal. I’m a New Wash believer!
New Wash is available on the Hairstory site for $40. If you are in the New York area, consider checking out the Hairstory Studio as well. Are you ready to kiss shampoo good bye and #TakeAShowerWithUs with New Wash?!